trust

transparent
communication

focus

we aim for results

INNOVATion

future-forward solutions

flexibility

Flexible and Focused

mission

We are passionate about helping restaurants achieve increased profitability while promoting sustainable business practices. By introducing the latest innovations to automate workflows, we enable our clients to focus on their core passion—preparing exceptional dishes. We strive to empower restaurant owners with bold marketing ideas and campaigns that have measurable goals. Our comprehensive approach includes offering full solutions from brand creation to market entry, ensuring that our partners can thrive in a competitive landscape. Together, we are committed to transforming the HoReCa sector by fostering creativity, driving growth, and implementing effective strategies that lead to long-term success.

Our achievements

Market Expansion

We played a crucial role in establishing Wolt as the market leader in the Baltics by managing delivery sales for major restaurant chains with annual turnovers reaching millions of euros.

SALES GROWTH INITIATIVES

Our efforts included creating and executing numerous sales and marketing campaigns that significantly boosted our restaurant partners' sales.

INNOVATIVE SOLUTIONS

We developed workflows and team management processes that streamlined operations and enhanced efficiency. The strategies we developed laid the foundation for sustainable growth.

DATA-DRIVEN INSIGHTS

We contributed to the development of online tools and dashboards that provided partners with valuable insights into their business performance.

Taavi Loog, Snowball Consulting Co-Founder and HoReCa business expert, offering tailored solutions for growth.

“For me, every project is an opportunity to create connections, solve challenges, and help businesses thrive.”

+372 512 8268 Taavi@snowballconsulting.ee

From starting as a customer support specialist to leading restaurant development and sales teams across the Baltics, Taavi’s career has been a journey of innovation and impact.‍

CORE ACHIEVEMENTS

Launch Expertise: Played a key role in Wolt’s successful launches in Estonia, Latvia, Lithuania, and Poland.
Trusted Partnerships: Built long-term partnerships with hundreds of restaurants across the Baltics
Sales Leadership: Managed a multimillion-euro portfolio, representing the region’s largest restaurant chains.
Team Building: Recruited, trained, and motivated high-performing sales teams, leading Estonia’s team to market dominance
Innovative Campaigns: Designed and executed data-driven sales and marketing strategies that achieved measurable results.
Process Optimization: Standardized sales processes and introduced performance metrics to drive efficiency.

WHEN WORK STOPS

Taavi’s love for the restaurant world began early, working as a standout service professional at Olde Hansa. His passion for building connections is mirrored in his personal life, where he enjoys traveling, exploring new cultures, and spending time with friends. Taavi’s academic pursuits in public administration, technology governance, and service design reflect his commitment to continuous learning and growth.

Kristo’s professional journey reflects his passion for leadership, innovation, and building meaningful relationships. With a strong foundation in hospitality and extensive sales experience, Kristo excels in creating strategies that drive growth and deliver exceptional results.

CORE ACHIEVEMENTS

Hospitality Excellence and Leadership: With over 7 years in the hospitality industry, Kristo climbed the ranks from front desk operations to Corporate Sales Manager, successfully managing high-value client segments and driving revenue growth. He was honored as Front Desk Employee of the Year, recognized for his customer service excellence and deep operational knowledge. This journey is supported by his bachelor’s degree in Hotel and Tourism Management and master’s degree in Sales and Marketing.
Transformational Leadership at Wolt: Led strategic sales initiatives, launched impactful campaigns, and strengthened flagship accounts through data-driven strategies. Kristo built and trained high-performing sales and development team, ensuring operational efficiency and delivering consistent growth in really competitive market.
Trusted Partner and Strategist: Built long-term partnerships with top-tier restaurant partners, utilizing data insights and personalized approaches to foster loyalty and deliver mutual success.
Innovative Projects: Played a pivotal role in launching subscription-based Wolt+ and testing impactful initiatives, many of which scaled successfully company-wide.

WHEN WORK STOPS

Living in sunny Spain with his family, Kristo enjoys building epic Lego creations with his son and diving into his passion for learning. From mastering SEO marketing to exploring tools like Power BI and AirTable, Kristo’s curiosity and drive for growth don’t stop when the workday ends.

Kristo Siraki, Snowball Consulting Co-Founder and HoReCa strategist, helping businesses succeed in the hospitality sector.

"Great things are built one step at a time — whether it’s a business strategy or a Lego masterpiece."

+372 5837 7773 Kristo@snowballconsulting.ee

dedicated business consultants who help your horeca business grow

We help restaurants and cafes with finding new customers, retaining existing ones and grow profits through strategic solutions.

over the years we have managed to gain trust of over 1000 horeca partners through two-way partnership and dedication to bring them well-desired results

trust

focus

INNOVATion

flexibility

mission

Our achievements

Market Expansion

SALES GROWTH INITIATIVES

INNOVATIVE SOLUTIONS

DATA-DRIVEN INSIGHTS

Taavi Loog

CORE ACHIEVEMENTS

WHEN WORK STOPS

Kristo Siraki

CORE ACHIEVEMENTS

WHEN WORK STOPS

Ready to get the snowball rolling?